Overview
- Golden Goose completed the third edition of its Haus program with Playlab’s immersive installation, The Forest For The Trees, staged at its Marghera hub during the Venice Biennale opening weekend.
- Visitors moved through a storybook-style path that asked them to toss a leaf into water, paint miniature wooden trees, and walk a digital tunnel with woodland sounds and light before entering a handcrafted forest built by Italian artisans.
- The two-day experience ended with a vegan dinner where foods like crispy leaves and asparagus dip were presented as if growing from moss-covered tables to extend the sense of play.
- CEO Silvio Campara said the goal is emotion over product, calling himself the “Chief Emotion Officer” and stressing empathy, kindness, and childhood wonder as the program’s guiding ideas.
- The Haus platform launched in 2024 and commissions outside creatives each Biennale season, with past editions including Marco Brambilla, while Playlab brings a track record that spans work with Virgil Abloh and major fashion houses.