Particle.news
Download on the App Store

GOG’s New Owner Sets Course Against Steam With DRM-Free Focus and Usability Push

He plans to double down on classics and smaller studios rather than chase AAA price wars.

Overview

  • CD Projekt sold GOG to co-founder Michał Kiciński for 90.7 million PLN (about $25 million) in late 2025.
  • Kiciński says the store’s no-DRM policy will continue and the catalogue will remain curated rather than flood the storefront with low-quality releases.
  • The strategy centers on classic games and “modern classics,” with an emphasis on supporting smaller studios over competing on big-budget discounts.
  • He acknowledges Steam’s lead in ease of use and says GOG will prioritize usability improvements without compromising its values.
  • Leadership is exploring potential development or publishing work, including remasters, but has announced no specific projects or timelines.