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GM Launches Specialty Vehicles Sales in UK for Cadillac, GMC and Chevrolet

A factory-backed import program targets a niche for US full-size trucks and SUVs in Britain.

Overview

  • Nine models are on offer at launch across the three brands, including Escalade (and Escalade-V), Yukon Denali, Sierra 1500 (Denali and AT4), Tahoe, Suburban and Silverado, all sold in left-hand drive.
  • Vehicles are fully homologated for the UK and come with a three-year, unlimited-mileage manufacturer warranty, plus finance and nationwide servicing support.
  • Clive Sutton has been appointed to lead the retail rollout and operate a North West London flagship, with around 15 initial cars due next month to be sold from the company’s St John’s Wood site.
  • Online ordering is live now, with wider retailer availability and customer deliveries scheduled to begin this spring; Sutton cites typical new-order lead times of about four months.
  • GM Specialty Vehicles is recruiting a small nationwide network of “maybe four or five” dealers with uniform pricing; reported examples range from about £66,000 plus VAT for a Silverado to roughly £199,950 for an Escalade-V.