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Globo Sets May 18 Premiere for Prime-Time Novela 'Quem Ama Cuida'

The creative team says the series leans into classic melodrama to hook viewers.

Overview

  • The production, unveiled at a Thursday press conference, confirmed the 9 p.m. slot and introduced the principal cast.
  • Letícia Colin leads as Adriana opposite Chay Suede's Pedro, with Isabel Teixeira as the antagonist Pilar and veterans Antônio Fagundes and Tony Ramos in key roles.
  • The story opens on a major flood in São Paulo that brings the leads together and sets off a family power struggle.
  • Writer Walcyr Carrasco partners with Claudia Souto under director Amora Mautner, who emphasizes clear archetypes and high emotion as the show's strategy.
  • Placing the title in Globo’s flagship 9 p.m. window signals an open-ended format shaped by audience feedback, a hallmark of Brazilian telenovelas.