Globo Launches GloboPop, a Free Curated App for Vertical Video

Overview

• GloboPop, which launched Monday, is free on Android and iOS and asks users to sign in with a Conta Globo account.
• Viewers swipe through short vertical clips in a personalized feed and explore thematic “palcos,” which are topic and talent hubs.
• All videos are produced or selected by Globo and invited creators, and users cannot upload content though they can like, comment, and share.
• The lineup includes g1, GE, and major Globo programs with more than 30 company personalities and over 25 external creators, plus ambassadors Sofia Santino, Tet Trem, and Tati Machado.
• The app will run ads about every four or five videos and feature branded content, starting with a Magalu partnership told from Lu do Magalu’s point of view.