Overview
- Media columns report the project would aggregate viral clips alongside original mobile-first productions.
- Short-form vertical “novelas” are described as a core pillar designed in brief, social-native episodes.
- The service is reportedly free to access, funded by sponsorships and exclusive advertising with integrations across Globo brands such as Big Brother Brasil.
- A dedicated technology team is said to be building the platform as the company defines the final format.
- Decisions on the format are expected after Carnival with a target launch before June, though Globo has not confirmed the plans.