Globo Accelerates Vertical Novelas With Fifth Order as First Mobile Series Wraps

Overview

• Globo’s inaugural vertical novela, Tudo por uma segunda chance, debuted Nov. 25 with 10 of 50 short episodes live and new blocks scheduled each Tuesday through Dec. 23.
• Recording on the first series is set to conclude on Nov. 29, with lead cast remaining engaged for promotion and merchandising commitments.
• Santander Brasil serves as exclusive sponsor with narrative brand integrations aligned to the bank’s push on TikTok and other social platforms.
• Globoplay expands the pipeline: a Dec. 12 original, Cinderela e o segredo do pobre milionário, will release 50 short episodes with the first seven free and the remainder for subscribers, alongside additional projects in development.
• New commissioning underscores momentum, with a fifth vertical novela ordered from producer Formata and broader development that includes external collaborations and dedicated microdrama initiatives slated for 2026.