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6d ago

Global Wine Consumption Falls to Lowest Since 1957, OIV Says

The OIV says changing drinking habits are now the main drag on the global wine market.

Bottles of Italian wines are stored in a fridge inside the wine shop Kabb in Rome, Italy, March 14, 2025. REUTERS/Remo Casilli
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Wine consumption has fallen by 14 percent since 2018 due to shifting social habits and a difficult economic environment

Overview

  • In its 2025 annual review, the International Organisation of Vine and Wine (OIV) reported consumption at 208 million hectolitres, down 2.7% year on year and 14% below 2018, the weakest level since 1957.
  • Nine of the top 10 wine markets contracted, with China down 13% in 2025 and 61% since 2020, the United States down 4.3%, and France down 3.2%.
  • Global production edged up 0.6% to 227 million hectolitres from a very low 2024 base, and the OIV expects leaner stocks rather than widespread shortages.
  • Exports declined 4.7% in volume to 94.8 million hectolitres and 6.7% in value to €33.8 billion, with the OIV citing U.S. tariffs as one factor alongside weaker demand and tougher weather.
  • OIV Director General John Barker said producers are leaning into wine tourism, sustainability and lower-alcohol lines, and he noted the precise impact of U.S. tariffs is hard to isolate among other pressures.