Overview
- In a new interview, Powell called the outrage over the 'great jeans' campaign 'bulls***' and warned that responding publicly only 'feeds the beast.'
- He argued that coverage is driven by ad dollars and a lack of accountability, framing silence as the wiser course.
- Sweeney has stayed quiet about the ad and declined to discuss it during her Toronto International Film Festival appearance.
- American Eagle CEO Jay Schottenstein told The Wall Street Journal the company stands by the July campaign and directed staff not to comment, with Sweeney remaining a brand ambassador through year-end.
- President Donald Trump praised Sweeney’s spot on Truth Social and highlighted public records showing she is registered as a Republican in Florida.