Overview
- According to Gleeden’s latest data, over 5 million of its India users are married and seeking discreet connections.
- Bengaluru holds about 18% of users, followed by Hyderabad at 17%, Delhi at 11%, Mumbai at 9% and Pune at 7%, with activity spreading to cities like Lucknow, Chandigarh, Surat, Coimbatore, Patna and Guwahati.
- Users spend about 1 to 1.5 hours on the app each day, with peak activity from noon to 3 pm and again from 10 pm to midnight.
- The user base skews male at roughly 65%, while women account for 35% after a 148% rise in female participation over two years.
- A 2024 survey of 1,503 married Indians commissioned by Gleeden found more willingness to question traditional marriage and to explore non‑traditional relationships.