Overview
- Bündchen debuts in a 4‑minute‑15‑second campaign film titled “The Signature” that playfully nods to wellness culture while highlighting product transparency.
- She will front the new Fructis Diamond Sleek Shine‑Coat Smoothing Spray, which Garnier markets for up to 100 hours of frizz‑resistant sleek hair.
- Garnier has scheduled an immersive launch event in Miami on March 12 followed by a consumer pop‑up on March 13–14.
- Company executives say Bündchen closely vetted product quality and sustainability commitments and note this is her first partnership with a L’Oréal brand.
- The brand positions the signing as a turning point for its High‑Tech Nature platform and underscores credentials including Cruelty Free International approval and a 99.9% vegan portfolio.