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Gideon’s Launches September Pumpkin Season With Dr. Tobias Brimstone Return

The campaign pairs limited daily pumpkin items with a timed Dr. Tobias merch drop to drive visits and preview a larger East End Market 10th‑anniversary project.

Overview

  • Gideon’s announced its September pumpkin menu on Tuesday, September 1, 2026, centered on the return of Dr. Tobias Brimstone as the month’s collectible character.
  • The limited cookie for September is the Pumpkin Bread Chocolate Chip, available daily at both Disney Springs and East End Market with a two-per-person limit and sales while supplies last each day.
  • A Pumpkin Caramel Double Frosted Cake will be sold by the slice on Wednesdays and Saturdays, with whole-cake preorders offered this month only at the East End Market location.
  • The Pumpkin Chai Nitro Cold Brew has returned exclusively to the Disney Springs location, and a timed merch drop featuring Dr. Tobias items and an All Hallows candle went live in stores and online at 10 a.m.
  • Gideon’s says the Dr. Tobias artwork offers a hint of a larger project linked to the East End Market’s 10th anniversary, a development the bakery is continuing to tease without releasing full details.