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3h ago

Giannis Antetokounmpo Takes Equity Stake in Prediction Market Kalshi After Trade-Deadline Speculation

Kalshi says the active Bucks star is barred from NBA-related markets to address integrity concerns.

MILWAUKEE, WISCONSIN - JANUARY 23: Giannis Antetokounmpo #34 of the Milwaukee Bucks dribbles the ball against the Denver Nuggets during the third quarter at Fiserv Forum on January 23, 2026 in Milwaukee, Wisconsin. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Patrick McDermott/Getty Images)
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SAN FRANCISCO, CALIFORNIA - JANUARY 07: Giannis Antetokounmpo #34 of the Milwaukee Bucks stands for the national anthem before their game against the Golden State Warriors at Chase Center on January 07, 2026 in San Francisco, California. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Ezra Shaw/Getty Images)

Overview

  • Antetokounmpo announced he is a Kalshi shareholder and will participate in marketing and live events for the CFTC-regulated prediction market.
  • Roughly $23 million in trading volume accumulated on Kalshi contracts tied to his NBA future in the days leading up to the February 5 trade deadline.
  • Kalshi states he cannot trade on NBA or personally connected markets, and reporting indicates his equity is under 1%, below commonly cited NBA CBA thresholds.
  • The move drew swift public criticism and calls for scrutiny on social media, though no formal NBA enforcement action has been reported.
  • The announcement coincided with legal friction for Kalshi, including a Massachusetts order to halt sports event contracts that the company has appealed, as it contests challenges in several states.