Overview
- Getty confirmed late Sunday that it signed a multi-year display partnership with OpenAI to surface licensed Getty Images content inside ChatGPT search and visual responses.
- Reporting says the deal is focused on display and required attribution of rights-cleared images and does not grant OpenAI permission to use those images to train its AI models.
- Neither company disclosed financial terms or the volume of content to be served, and Getty shares jumped more than 100% in early trading after the announcement, leaving the deal's revenue impact unclear.
- The pact follows Getty’s move from suing companies that scraped its photos to negotiating paid licenses and joins a prior multi-year agreement with Perplexity AI and Getty’s own generative product.
- For photographers and agencies the deal promises paid, credited distribution via a major platform, but it leaves open which images are covered, whether creators can opt out, and whether other AI firms will accept Getty’s terms.