Overview
- Getty announced the multi‑year display agreement with OpenAI on June 21, 2026, to surface licensed Getty photos and images inside ChatGPT search and visual responses.
- Both companies describe the pact as a display licensing deal that will surface attributed Getty content in ChatGPT, but neither has publicly said if OpenAI may use those images to train models or modify them.
- Getty’s stock jumped sharply after the announcement, rising more than 100% intraday in early trading before settling, a move driven by investor expectations of a new revenue channel from large AI audiences.
- The deal marks a strategic pivot for Getty from suing AI firms over alleged scraping to negotiating distribution partnerships, following prior licensing deals such as the October 2025 agreement with Perplexity AI.
- Photographers and contributors remain uncertain about how the agreement will affect their income and control because the public release omits financial terms, revenue splits and any opt‑out or attribution enforcement details.