Overview
- Audio and audiovisual content accounted for 9 hours 38 minutes per day, equal to 88.5% of total media use.
- Linear TV averaged 2 hours 55 minutes daily, down 13 minutes from 2024, while online video rose to 1 hour 43 minutes; total video time reached 5 hours 19 minutes.
- Daily audio use edged up to 4 hours 19 minutes, led by weekday radio at 3 hours 9 minutes, with music streaming at 50 minutes and podcasts at 9 minutes.
- Reach remained broad for legacy formats, with about 86% of people watching TV regularly and roughly 92% using audio media.
- VAUNET compiled the figures from multiple measurement systems and cautioned that cross-media totals are approximate, noting VuMA’s discontinuation at the end of 2025 and reiterating concerns over competition with Big Tech and publicly funded broadcasters.