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Germany’s Frozen-Food Consumption Hits Record in 2025

Experts say tighter budgets are pushing shoppers to frozen options.

Overview

  • Industry figures released Thursday show average consumption reached 51.6 kilograms per person in 2025, up 0.8 kilograms to a new high based on a manufacturers’ survey rather than official statistics.
  • Producers sold more than 4.2 million tonnes in 2025, a 2.5% rise from 2024, while nominal revenue grew 4.5% to about €23.6 billion.
  • Frozen pizza led retail sales at nearly 400,000 tonnes in 2025, and simple ready meals and staples such as bakery items and some fish and poultry products gained ground.
  • Nutrition researchers say many households lack money for fresh, healthy food, and they add that wider use of air fryers is steering more people toward quick frozen meals.
  • Industry leaders warn the energy-heavy production and cold storage required for frozen food could face higher costs linked to the Iran war.