Overview
- The Aktionswoche Alkohol begins Saturday, June 13 and runs to June 21 with more than 900 events across Germany that aim to promote reduced consumption or abstinence.
- Federal drugs commissioner Hendrik Streeck serves as campaign patron and warns that alcohol can raise cancer and heart disease risk, cause addiction, and place heavy burdens on families.
- The campaign uses the motto “Entdecke, wie viel mehr in dir steckt – mit weniger oder ganz ohne Alkohol” to frame drinking reduction as a gain in health and quality of life rather than a sacrifice.
- DHS director Christina Rummel and partner self‑help groups say the week will stress that social life and fun do not require alcohol and that incremental steps to cut drinking matter.
- The Aktionswoche has been coordinated by the Deutsche Hauptstelle für Suchtfragen since 2007 and is held roughly every two years to shift norms, raise prevention awareness, and point people to local support services.