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German "Trump" Bakery in Freinsheim to Close at Year’s End

The operator cites weak commercial viability after new competition.

Overview

  • Stadtbäckerei Frankenthal, operating as Mein Stadtbäcker, confirmed it will shut the Freinsheim branch at the end of December.
  • Managing director Harald Heiss said the chain chose not to invest after taking over about a year ago and later faced intensified competition, including a neighboring bakery reopening in April.
  • Employees will be reassigned to other locations rather than laid off, including Bianca Trump, the daughter-in-law of the former owner.
  • The shop had become a tourist draw during U.S. political events with a popular "Trump-Schnitte" Donauwelle promotion.
  • The name's resonance stems from Donald Trump’s family roots in nearby Kallstadt through his grandfather Friedrich, with the former owner citing research linking her late husband to the president in the seventh generation.