Overview
- BearingPoint’s Submix Study released June 11 found average German household spending on paid digital services rose from €55 to €62 per month year‑on‑year, with 19% of households now paying more than €100.
- The average number of paid subscriptions per household held steady at 2.3 while heavy users increased usage of major services, meaning more revenue comes from deeper use rather than more services.
- Payments to social and creator platforms grew markedly: 28% of Germans pay for influencer or creator content and Twitch paid subscriptions rose from 5% to 8%.
- About half of subscribers say they would accept cheaper, ad‑supported tiers and 71% would trade personal data for AI improvements to paid offers, showing wider acceptance of ad and data tradeoffs.
- Paid digital news subscriptions dropped to 14% of households even as bundling and account‑sharing outside households increased despite platform anti‑sharing measures, a shift that risks squeezing publisher revenues.