Overview
- NIQ reports 2025 chocolate revenue up 7.5% in Germany while packs sold fell 5.8%, with Christmas chocolate down 12%.
- The average price per pack rose about 14% in 2025, and official data show a chocolate bar costs roughly 70% more than in 2020 as consumers increasingly buy on promotion.
- Across confectionery, revenue grew 4.9% last year as unit sales slipped 2.2%, with sport and energy bars, salty snacks, waffles, and fruit and chewy gums gaining share.
- The BDSI calls 2025 a difficult year, citing higher costs for raw materials, energy, labor, and logistics, and reports domestic output down to 3.9 million tonnes, about 5% lower than 2024.
- The industry turns to the ISM fair in Cologne from Feb. 1–4, where around 1,600 exhibitors plan to showcase trends including vegan and protein-rich snacks.