Overview
- The Zweirad‑Industrie‑Verband (ZIV) and Koelnmesse announced on Monday that they will launch 'towards tomorrow – European Bike Show' in Cologne from 6–8 September 2027 as a new industry trade fair.
- The split follows a collapse in Eurobike exhibitor numbers, with organisers reporting about 785 exhibitors in 2026 versus roughly 1,500 in 2025, and broad industry complaints about an oversized share of Asian exhibitors.
- Eurobike’s organisers have replied with legal claims against the ZIV and unveiled reforms for 2027 that move their show to 1–3 September, shorten it to three days, make it trade‑only and switch to a biennial cadence.
- The ZIV says it holds the new fair’s brand rights and will play a direct organisational role, and organisers claim major companies and trade associations have already pledged support for the Cologne format.
- The conflict could change how European makers and retailers place orders and influence product standards, with the 2027 exhibitor and association choices likely to determine which fair becomes the sector’s main ordering platform.