Overview
- Crazy Mountain debuts as a U.S.-brewed non-alcoholic lager line in original and lime, with about 65 calories per 12‑ounce can.
- The brand says a specialized brewing process naturally limits alcohol formation while preserving a classic lager taste and aroma.
- Availability is planned for select U.S. markets later this year and on the Crazy Mountain website, with broader national distribution to follow.
- Clooney, Gerber and Meldman previously built Casamigos tequila, which they sold in 2017 in a deal reported at roughly $1 billion.
- The founders cite shifting habits toward alcohol-free options, as market research reports rising non-alcoholic beverage sales and fewer U.S. adults saying they drink.