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Genesis Unveils GV90 Flagship With B‑Pillarless Coach Doors

Genesis says the ground-up electric SUV pairs reinforced B‑pillarless structure with a large 123.5 kWh battery and hospitality-style cabin work pending independent tests.

Overview

  • Genesis revealed the production-intent GV90 and Neolun variants at a San Francisco briefing, positioning the model as a ground-up flagship for the brand.
  • The Neolun uses rear-opening, B‑pillarless coach doors that carry reinforced door structures and a concealed roll-cage that Genesis says raises structural rigidity by about 12 percent.
  • Genesis introduced a roof airbag and showed internal rollover crash footage in which all 12 airbags deployed in milliseconds to illustrate its new occupant-protection systems.
  • The company lists a 123.5 kWh battery, dual motors with about 657 hp and 799 Nm, and claimed 350 kW fast-charging that it says will do 10–80% in about 22 minutes, but those range and performance figures await independent verification.
  • Hyundai Motor Group built a dedicated Ulsan assembly plant for the GV90 with advanced forming and testing equipment that Genesis says improves fit, finish and cuts production emissions by roughly 40 percent.