Particle.news
Download on the App Store

Genesis Prices GV60 Magma at $69,950 in U.S. Launch

The move signals a push into luxury performance EVs with a 641‑horsepower crossover offered first through a limited dealer rollout in three states.

Overview

  • Genesis announced U.S. pricing on Wednesday, listing an MSRP of $69,950 and a reported delivered price of $71,495 after a $1,545 destination charge.
  • The GV60 Magma is billed as Genesis' first high‑performance model and uses an upgraded dual‑motor all‑wheel‑drive system that produces up to 641 horsepower and 583 lb‑ft of torque in Boost Mode.
  • The car pairs that powertrain with an 84 kWh battery and performance systems such as Virtual Gear Shift, Launch Control, Boost and Drift modes, and e‑Active Sound Design Plus that plays simulated engine sounds through external speakers.
  • Genesis says the Magma will arrive at select dealers in the coming weeks with an initial, limited U.S. launch in California, New York and New Jersey, and the company has not yet published EPA range or full charging figures.
  • Analysts and outlets note the Magma sits above Hyundai Motor Group performance cousins on price while promising more luxury and dealer experience, a detail that could sway buyers who value premium materials and service over the likely similar range and charging expected from the shared platform.