Overview
- Genesis, Hyundai’s luxury brand, confirmed it will reintroduce combustion and hybrid powertrains after previously pursuing an electric-only lineup.
- Hyundai Group development chief Manfred Harrer said the company is investing heavily in new efficient engines, modern hybrids and range-extender solutions, with upcoming Magma models planned as hybrid and pure-combustion versions.
- Harrer noted diesel will remain for non-EU markets, while Europe will focus on electrification and petrol-hybridization in response to tightening emissions rules.
- The move tracks a broader industry recalibration, with Porsche extending combustion and plug-in models and delaying some EVs, Mercedes keeping combustion lines, Ford ending the F-150 Lightning, and Toyota developing a new V8.
- EU plans still aim to end most new petrol, diesel and hybrid sales from 2035 and uphold a binding 2050 climate‑neutrality goal, a direction that continues to draw sharply divided public reactions.