Overview
- General Mills said Wednesday that every U.S. cereal it sells — including Lucky Charms and Trix — is now made without petroleum‑based synthetic color additives.
- The company replaced certified colors with dyes from fruit, vegetables and spices such as turmeric and paprika to recreate familiar bright hues.
- General Mills reports that about 90% of its U.S. retail portfolio has already transitioned and that remaining items, like some baking mixes and fruit snacks, will convert by the end of 2027.
- The move follows similar commitments from WK Kellogg and retailer buying policies from chains such as Target and Walmart, and it responds to pressure from HHS, the FDA and state enforcement actions.
- Health advocates cite studies linking some synthetic dyes to behavioral effects in sensitive children while the FDA says approved dyes are safe for most people and has already banned Red 3 after animal cancer findings.