Overview
- A new Deichmann-commissioned survey, published Monday, reports Gen Z couples spend more than £1,800 on wedding outfits and accessories.
- Four in five bought two or more outfits for the day, and 71% had at least two pairs of shoes.
- The research says Gen Z weddings now span extra events such as showers, rehearsal dinners and next-day gatherings, and one in five ranked getting perfect social photos as a top priority.
- Eight in 10 said they felt pressure to look flawless on the day, with 38% blaming social media, and 12% later felt they overspent on their appearance.
- Married Britons averaged £1,219 on wedding attire, Baby Boomers typically spent about £552 and stuck to one outfit, and Deichmann’s stylist urged cheaper footwear to help keep budgets in check.