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Gen Z Survey Fuels Call for Monthly 'Green Days' as Ecotone Launches Three-Day 'Green Leave'

The company benefit gives non‑manufacturing staff three paid days a year for outdoor volunteering, reflecting limited uptake beyond survey sentiment.

Overview

  • A company survey of 2,000 UK office workers found 48% of Gen Z respondents support a paid day off each month to reconnect with nature.
  • Among Gen Z office workers, 88% said staying indoors all day harms mental health, 30% reported feeling trapped, and 91% would prefer some time working outside.
  • Ecotone, which owns Clipper Teas and Kallo, announced a 'Green Leave' scheme granting three paid days per year for eligible staff to volunteer outdoors.
  • HR director Ann Chambers said the initiative recognizes the value of time outside for wellbeing, productivity, creativity, and connection to the wider world.
  • Coverage highlighted TikTok testimonials about mental health benefits from time in nature, while noting no wider move to monthly paid 'Green Days' beyond this internal policy.