Overview
- Binance Research found unleveraged ETFs took 21.9% of Gen Z net equity inflows in July and made up about 25% of Gen Z equity trading volume in early August.
- Single-stock allocation fell within the same window, dropping from 77% of Gen Z net inflows in June to 74.2% in July.
- Gen Z traded less often than older groups, averaging 13 monthly trades in TradFi perpetuals versus 17 for Millennials and 16.5 for Gen X.
- Many Gen Z accounts were net accumulators: 22% of direct-equity accounts had never placed a sell order, and 88.2% of Gen Z TradFi-perps accounts showed no leveraged or inverse ETF activity.
- Tokenized-stock markets grew quickly and Binance’s bStocks briefly challenged other issuers, but Binance cautioned its equities data only reached scale in June and reflects its users rather than the broader investor population.