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Gen Z Drives India’s 2025 Travel as Uttar Pradesh Leads, Cleartrip Finds

The year-end report points to a polarized market in which deep discounts coexist with big-ticket splurges.

Overview

  • Cleartrip identifies Uttar Pradesh as the most-visited state of 2025, with stay searches tripling for Prayagraj and quadrupling for Bareilly.
  • Gen Z bookings surged 650%, with 66% of overall reservations made on phones and increases in UPI and credit card use of 6% and 8%, respectively.
  • Interest shifted toward experience-led travel, as traffic to Varanasi and the Andaman Islands rose about 20%, and Vietnam emerged as the breakout international destination with a 133% jump.
  • Solo travel gained traction led by Delhi and Bengaluru, with Delhi travellers heading to Himachal Pradesh, Jaipur and Agra, and Bengaluru travellers favoring Coorg, Ooty and Kodaikanal.
  • Spending diverged sharply, spanning an INR 0 flight and an INR 48 stay to big-ticket purchases such as INR 2,40,000 on DelhiGuwahati, INR 4,43,000 on ParisMumbai, an INR 4,41,000 Maldives hotel, and INR 65,000 in excess baggage.