Overview
- The Geissens published an AI-generated Instagram clip in mid-July, and reporting from July 20–22 shows the post immediately split users between praise for the marketing and sharp criticism of the video’s look.
- The short clip shows a blonde model in full ski gear on a mountain peak who holds a can to camera that then vanishes before she skis off, a jump-cut and digital appearance many viewers described as poorly rendered.
- The Instagram caption markets Skull Liquid Wasser as a collagen-infused, hibiscus-flavored beauty drink priced at 0.99 per can and promotes it as a ‘beauty-begleiter,’ language repeated verbatim in the coverage.
- Critics focused on technical flaws in the AI imagery and found the ski-scene product placement unsettling or cheap, while supporters called the spot clever marketing that fits the Geissens’ provocative public style.
- No regulators or platforms are reported to have intervened and the articles note there is no independent verification of the product’s collagen or beauty claims, leaving wider debates about trust and the role of AI in celebrity ads as the main follow-up to watch.