Overview
- This week Lascana named Davina and Shania Geiss as social‑media ambassadors for its 'Sister Summer Stories' swimwear campaign, with photos shot in Saint‑Tropez.
- The sisters say the deal is their first major collaboration outside the family and a deliberate step to build independent business identities rather than chase money.
- Davina and Shania told reporters they feel at ease modeling swimwear because of prior lingerie and runway experience and that their parents reacted proudly to on‑set photos.
- The campaign rollout drew promotional coverage across German outlets and also critical social‑media comments questioning the sisters' credibility as brand representatives.
- The partnership fits a wider retail trend of hiring social‑media ambassadors and could help the sisters convert TV and influencer visibility into standalone fashion work.