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Gearbox CEO Reiterates No-AI Rule After Posting ChatGPT Image

The pledge seeks to calm player doubts following recent questions about Borderlands 4 patch notes.

Overview

  • Randy Pitchford, who shared a ChatGPT-made “selfie” on Sunday, said Monday that he does not use AI for work and that Gearbox forbids AI in anything customers could see.
  • The image depicted a mock Gearbox workspace with a whiteboard showing “Borderlands 4” and “new IP,” which he said were unprompted details with no link to real plans.
  • Players had already flagged the April 30 patch notes for generic phrasing and a wrong term, pointing to “acid” where the series uses “Corrosive.”
  • Pitchford said he generated the picture on a personal phone rather than a work computer that is kept separate, and he argued the model pulled from public information only.
  • No publication has verified AI was used on the disputed notes, but the episode adds reputational pressure as Take-Two studios explore AI and players push for clear policies.