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Gary Neville’s Overlap Buys Mark Goldbridge’s The United Stand and That’s Football in Reported Seven-Figure Deal

The purchase signals a push to build a larger fan-led football network with Global’s backing.

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Overview

  • The Overlap, which announced the takeover Tuesday, bought Mark Goldbridge’s YouTube channels The United Stand and That’s Football in a deal reported at seven figures, and he will keep presenting both.
  • The two channels reach about 3.7 million subscribers combined, with The United Stand at roughly 2.2 million and That’s Football at about 1.4 million.
  • The Overlap plans an immediate refresh that adds Stick to United with former players and journalists, launches The Daily United as a news strand, and relaunches That’s Football as a daily news and podcast channel.
  • Backed by radio group Global’s majority stake from January, Gary Neville’s team says it will explore more channel acquisitions over the next 6 to 18 months.
  • Goldbridge’s That’s Football streamed 20 Friday-night Bundesliga matches this season, showing how fan-run outlets are moving into live rights and bigger commercial deals.