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Gap Revives 1990s Fragrances as Modern, Affordable Eau de Parfums

A nostalgia-driven relaunch taps millennials and new buyers with updated parfum concentrations and low price points.

Overview

  • Gap has reintroduced four original 1994 scents—Dream, Grass, Heaven and Om—plus a new perfume called Harmony, and the five-piece Gap Beauty line is available in stores and online.
  • Perfumers Honorine Blanc, who worked on the originals, and Nicole Mancini reformulated the scents as eau de parfums to increase concentration and improve layering and wearability.
  • Gap published scent notes for each perfume, including Dream’s bergamot, jasmine and cedarwood, Grass’s green mandarin and matcha, Heaven’s pear and Madagascar vanilla, Om’s ginger and sandalwood, and Harmony’s apricot, gardenia and amber.
  • Products are priced to be widely accessible with 10 ml at $20, 50 ml at $52, and a five‑piece discovery set for $20, a strategy meant to reach both older fans and new shoppers.
  • Early reviews from lifestyle outlets praise the wearability and distinct characters of the fragrances while social media fans express excitement alongside concern that the new formulas may stray from the originals.