Overview
- Gap appointed Lourdes Arocho senior vice president and head of licensing as part of its Fashiontainment push, a plan to fuse retail with film, TV, music, and sports.
- Arocho, who starts Friday, will report to executive vice president and chief entertainment officer Pam Kaufman.
- Her remit covers licensing for Old Navy, Gap, Banana Republic, and Athleta through partnerships, brand extensions, and direct-to-retail lines.
- She will work from Gap’s new Los Angeles office to deepen ties with studios, creators, and the wider entertainment industry.
- Arocho previously led global consumer products and franchise strategy at Paramount and held senior roles at Nickelodeon and NBCUniversal.