Overview
- The three-minute spot reimagines Young Miko’s 2025 hit “WASSUP” into a Spanish-language performance centered on GapSweats.
- Directed by Bethany Vargas with cinematography by Olivia Malone and choreography by Zoi Tatopoulos, the video features 26 predominately Latin dancers.
- Gap calls it its first campaign built around a Spanish-language song, with ELLE noting Young Miko as the brand’s first openly queer Latina face.
- The rollout spans YouTube, Vevo, gap.com, social channels, billboards, in-store placements and creator partnerships across global markets.
- Executives position the push as a product-led play during nine straight quarters of comparable sales growth, elevating sweats as a core category.