Overview
- Gap, which announced her death Monday, said Doris Fisher died peacefully in San Francisco at 94 with no cause disclosed.
- She and her husband, Don Fisher, founded Gap in 1969 in San Francisco, and she coined the name from the “generation gap.”
- Fisher shaped merchandising, product development, and advertising for decades and served on the board until 2009 as she later became an honorary lifetime director.
- The company grew into a multi-brand retailer that includes Banana Republic and Old Navy and reported more than $15 billion in recent annual sales.
- The Fishers pledged over 1,100 artworks to SFMOMA and supported KIPP charter schools, and the family asks for memorial gifts to those groups as Gap prepares a tribute.