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Game Enters Administration Again Owing £16 Million

Administrators say long-term shifts to digital sales, Brexit-related uncertainty and hardware shortages left the high-street chain commercially unviable

Overview

  • Joint administrators from KR8 Advisory reviewed Game’s finances and concluded the business could not be rescued and must enter administration with about £16 million of debt.
  • The report traces Game’s rise from its 1990 founding to a 2012 consolidation of Game and Gamestation and repeated store closures as trading shifted away from physical retail.
  • Administrators point to falling footfall and sales caused by the move from physical discs to digital downloads and stronger competition for customers.
  • A lack of major new console launches since 2020 and global chip shortages that delayed hardware deliveries weakened sales in key trading periods.
  • The collapse follows earlier restructurings and the brand’s partial integration into Frasers Group and Sports Direct, and it raises the prospect of further job and store losses on the UK high street.