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Galaxy S26 U.S. Preorders Rise 25% as Ultra Leads; Sales Start Wednesday

A hardware-level Privacy Display is emerging as the chief draw.

Overview

  • Samsung says the S26 line’s U.S. preorders are up nearly 25% versus last year, with the Ultra accounting for about 80% of reservations.
  • Major carriers report more than a 70% increase in preorders, and retailers such as Best Buy cite over double the prior generation’s volumes.
  • Preorders close today ahead of broad retail availability on March 11 across channels in the United States.
  • Samsung’s first S26 firmware (S94xBXXS1AZC7, ~563MB) is expanding beyond Korea to markets including India, bringing the February 2026 security patch and an Inactivity Restart option.
  • Microscopy tests show the Ultra’s Privacy Display disables roughly half the pixels when active and uses a different pixel layout even when off, while separate reviews flag over 40GB used by system and preinstalled third‑party apps on a clean Ultra.