Overview
- Counterpoint reported Monday that Galaxy S26 sales in the first three weeks were up about 29% year over year, with the S26 Ultra accounting for roughly 71% of the lineup’s sales and the U.S. leading gains.
- AT&T and T-Mobile offers that effectively made the Ultra free with a trade‑in or new line boosted uptake, and Amazon ran short‑window deals including up to $249 off the S26 Ultra and $100 off the base S26.
- Samsung expanded its midrange play with the Galaxy A57 and A37, pitching Galaxy AI features and a long support window of up to six Android generations and six years of security updates.
- Samsung’s India website on Tuesday showed price reversals for the Galaxy S25 family, with earlier cuts rolled back and some variants now listed above their original launch prices.
- Retail trackers flagged continued S26 promotions in the U.S. while unconfirmed leaks pointed to a forthcoming A27 and early S27 Ultra chatter, signaling Samsung’s next steps but not yet confirmed by the company.