Overview
- Samsung’s Galaxy S26, S26+, and S26 Ultra went on sale March 11 in major markets including India, the U.S., Canada, and the UK, alongside the Galaxy Buds 4 lineup.
- T-Mobile is offering a free Galaxy S26 Ultra (256GB) with a 24-month Experience Beyond plan and no trade-in, with taxes and a $35 connection fee due and an option to upgrade to 512GB for $8.33 per month.
- Buying direct from Samsung can net up to $720 in instant trade-in credit toward the S26 Ultra, with $150 Samsung Credit available without a trade-in; the trade-in offer runs through April 20 and the credit through April 6.
- Retail promos include Best Buy offering up to $900 off the S26 Ultra with eligible trade-in plus a $100 gift card, and Amazon bundling a free storage upgrade on the Ultra with a $200 gift card.
- Samsung says the Ultra accounted for over 70% of early bookings and helped lift U.S. preorders by about 25%, as the flagship’s built-in Privacy Display and AI features headline a lineup priced at $899.99 (S26), $1,099.99 (S26+), and $1,299.99 (Ultra, 256GB).