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Galaxy S26 Pricing May Hold Steady as Launch Window Slips to Late Q1 2026

Vertical integration is expected to cushion rising component costs, helping Samsung keep S26 sticker prices unchanged for now.

Overview

  • New Korean reporting says Samsung may keep S26-series prices around current S25 levels, citing in-house DRAM/NAND and planned Exynos use to offset higher component costs.
  • Leakers and supply-chain reports indicate the unveiling could move to late February or March 2026, with the Ultra tipped to start mass production in December and the standard and Plus models in early 2026.
  • Following weak Galaxy S25 Edge sales, multiple outlets report Samsung is reverting to a three-phone lineup of S26, S26 Plus and S26 Ultra rather than proceeding with another Edge model.
  • Coverage points to a regional chipset split, with Snapdragon 8 Elite Gen 5 expected in the U.S. and Exynos 2600 in other markets, and Exynos supply or validation flagged as a potential timing constraint.
  • Hardware changes are rumored to be modest, with the S26 Ultra potentially moving to a larger 200MP Sony main sensor while other cameras largely carry over.