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Galaxy S26 Preorders Hit 1.35 Million in Korea as Ultra Dominates

Samsung’s Ultra-first strategy is channeling demand to its top model.

Overview

  • Samsung confirmed 1.35 million Galaxy S26 preorders in South Korea from Feb. 27 to Mar. 5, surpassing last year’s 1.3 million in 11 days, with roughly 70% for the S26 Ultra.
  • Preorders remain active with regional deals, including a UK £100 discount via PayPal and double‑storage offers that end Mar. 10, ahead of the Mar. 11 retail launch.
  • The S26 Ultra’s exclusive Privacy Display uses a tailored pixel array to narrow side viewing angles and can be switched on per app or limited to specific on‑screen areas.
  • Reporting highlights pricing and specs that steer buyers to the Ultra, which kept last year’s price as the base and Plus rose and reserves Snapdragon 8 Elite Gen 5 for the Ultra in select markets.
  • Coverage characterizes the lineup as iterative, with polls showing strong interest in the Ultra and weak enthusiasm for the S26+, while previous S25 models are already discounted in India.