Galaxy S26 Outsells S25 in First Six Weeks

Overview

• Counterpoint’s latest tracking shows Galaxy S26 sales ran about 13% to 15% higher than the S25 over the first six weeks after launch.
• The S26 Ultra made up 71% of series sales, a jump of about 10 percentage points over the S25 Ultra’s share last year.
• AT&T and T-Mobile pushed uptake with steep promos that included making the Ultra free with a qualifying trade‑in or a new line.
• Demand was strongest in the United States and South Korea and weaker in China and Japan, while Europe saw the Ultra reach its highest share within Samsung’s portfolio in its first four weeks.
• Smartphone sales overall grew about 5% year over year during the launch window, though momentum has cooled after week six, leaving staying power uncertain into the rest of the year.