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Galaxy S26 Launch Reportedly Set for Feb. 25 in San Francisco, With Sales From March 11

The later rollout reflects a streamlined three-phone lineup and reports that Samsung plans to hold core launch prices despite cost pressures that could shape regional offers.

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Best Samsung phones held in the hand.
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Overview

  • Multiple credible leaks point to a Feb. 25 Galaxy Unpacked in San Francisco, with Dealabs tipping a 10 a.m. PT start and retail availability beginning March 11 in Europe and likely other key markets.
  • The lineup is expected to comprise the Galaxy S26, S26+ and S26 Ultra, with the Plus replacing the previously planned Edge model after weak demand for last year’s variant.
  • The S26 Ultra is widely reported to feature Snapdragon 8 Elite Gen 5 in many regions (Exynos in others), a new M14 OLED for improved efficiency, and a 200MP-led quad rear camera.
  • Pre-launch Geekbench listings for S26 models show Snapdragon 8 Elite Gen 5 variants on Android 16 with 12GB RAM, including an Ultra unit running underclocked yet posting strong single- and multi-core scores.
  • A Thinborne case listing and recent renders suggest a refined Ultra design with more rounded corners and a pill-shaped left camera island with additional sensors to the right.