Overview
- Local reports count roughly 100,000 Galaxy Buds 4 units sold in South Korea about two weeks after retail launch, with figures based on post-launch sales rather than preorders.
- The Galaxy Buds 4 Pro account for more than 90% of the series’ sales, making the higher-end model the clear driver of demand.
- Peak days have topped 7,000 units sold, showing strong bursts of interest after launch.
- Samsung’s in-store Custom Lab in Gangnam and Hongdae that offers free personalization stickers, along with wider promotions, coincided with weekly sales roughly doubling versus the prior week.
- Coverage credits better sound and new AI features on the Buds 4 Pro for the spike, with word of mouth and retailer deals such as a $30 Best Buy gift card and a $199 Woot offer adding lift.