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G-Dragon Named Honorary Ambassador for UNESCO World Heritage Committee in Busan

His JUSPEACE Foundation will launch a 'Heritage in Peace' fundraising drive to channel donations into the World Heritage Fund before the July committee session.

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G-Dragon Appointed Ambassador For UNESCO World Heritage Committee
K-pop star G-Dragon performs during the gala dinner of the 2025 Asia-Pacific Economic Cooperation summit at the Lahan Select hotel in the southeastern city of Gyeongju in this Oct. 31, 2025, file photo. (Yonhap)

Overview

  • The Korea Heritage Service announced Friday that G-Dragon (Kwon Ji-yong) will serve as honorary ambassador for the 48th UNESCO World Heritage Committee session, which runs in Busan from July 19 to 29.
  • The JUSPEACE–UNESCO 'Heritage in Peace' campaign is set to launch on July 10 and will feature G-Dragon in promotional videos and public events to raise awareness and funds.
  • Donations raised by the campaign will be contributed to the UNESCO World Heritage Fund to help protect sites threatened by armed conflict, climate change, and natural disasters.
  • Officials cited G-Dragon’s global cultural influence and his 2024 donation of copyrights to create the JUSPEACE Foundation as key reasons for his selection and noted his prior role as an honorary ambassador at APEC 2025.
  • South Korea is hosting the committee for the first time since joining the World Heritage Convention in 1988, giving the campaign a high-profile national platform to expand public participation in heritage protection.