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Fujiyoshida Cancels Mount Fuji Cherry Blossom Festival to Curb Overtourism

Officials say the move protects residents' dignity after repeated nuisance reports.

Overview

  • City leaders ended the 10-year Arakurayama Sengen Park event for 2026 following complaints about trespassing, littering and reports of tourists defecating in private yards.
  • Mayor Shigeru Horiuchi said quiet daily life had been threatened, citing a duty to protect citizens’ living environment.
  • Authorities expect heavy spring visitation to continue and will deploy more security, install portable toilets and open temporary parking to ease congestion.
  • The festival, launched in 2016, had drawn roughly 200,000 visitors annually, with peak days topping 10,000 as social media boosted the site’s visibility.
  • The decision follows a broader regional push to contain tourism impacts, including a 2024 black net in nearby Fujikawaguchiko that blocked a popular Mount Fuji view.